Salewa

The origins of the German brand Salewa date back to 1935, when its founder, Josef Liebhart, decided to establish his own company specializing in the production of top-quality sportswear. Initially, Salewa produced leather goods and equestrian equipment, but quickly expanded its operations to adapt to the growing needs of the outdoor market.

In the 1950s and 1960s, the company experienced a period of rapid growth, mainly due to the growing popularity of skiing. At the time, Salewa produced specialized ski poles, which gained recognition among both amateur and professional athletes. A key moment in the company's history was the introduction of adjustable and lightweight crampons that ensured safety during high-altitude expeditions. This innovative product gained great popularity and contributed to the international success of the brand. In 1978, Salewa expanded its product line to include technical clothing, becoming one of the leading manufacturers of equipment and clothing for mountain adventurers.

Over the years, Salewa has continually developed innovative systems and technologies for its products. Footwear bearing the Salewa brand mark combines the highest quality materials with functional solutions that ensure maximum comfort and safety in difficult mountain conditions.
One such solution is the Climbing Lacing system, which allows precise lacing of the boots, ensuring a perfect fit and stability of the foot. Another innovation is the Ortholite insoles with bacteriostatic properties, which ensure long-lasting freshness and comfort. The Vibram sole, characterized by excellent levels of grip even on rough terrain, is another example of the advanced technology used by Salewa.

The company works with the alpineXtream Team of athletes, who test the brand's products in extreme conditions, ensuring that each product meets the highest standards of quality and safety.

Salewa's wide range of brand products includes specialized high trekking boots and low trekking boots, climbing shoes and functional sportswear. The clothing collection includes hiking jackets, down jackets, rain jackets, trekking pants, fleeces and sweatshirts, hiking t-shirts and accessories such as thermoses and thermal mugs.

Salewa also offers specialized skydiving apparel, including skydiving jackets and pants that provide comfort and protection in challenging mountain conditions. These garments combine advanced material technologies with functionality to provide optimal thermoregulation, breathability and protection from changing weather conditions.

The Salewa brand also offers a wide range of climbing equipment. The company offers ropes, harnesses, carabiners, helmets and other necessary accessories to ensure safety and comfort while climbing. These products are designed for superior performance and durability, making them a popular choice for professional climbers around the world.
Salewa is also involved in various environmental and sustainability initiatives and projects. The company relies on green manufacturing technologies and strives to minimize its environmental impact. As a result, the brand is gaining recognition not only for the quality of its products, but also for its social and environmental responsibility.

With its commitment to innovation, quality and sustainability, the Salewa brand remains one of the leaders in the outdoor industry, offering equipment and clothing that meet the highest standards and expectations of mountain adventurers.