Origins and innovations of the Under Armour brand
The history of the American brand Under Armour dates back to 1996, when its founder, Kevin Plank, designed an innovative T-shirt with the HeatGear® system. Plank, a former captain of the University of Maryland's American soccer team, saw the need for sportswear that better manages moisture and body temperature during intense workouts. The specialized fibers and ergonomic shape of the HeatGear® jersey wicked excess moisture away and regulated body temperature, which directly impacted comfort. From the very beginning, the brand's mission was to design high-performance products that enhance athletes' performance.
Under Armour quickly gained popularity among athletes thanks to its innovative technologies and high-quality products. The brand has gained recognition not only among American athletes, but also around the world, becoming synonymous with modern sportswear. Today Under Armour offers a wide range of products, including sweatshirts, t-shirts, T-shirts, pants, workout leggings, workout shoes and workout accessories, such as workout bags.
Under Armour's advanced technologies
Under Armour's top-of-the-line products include the cooling CoolSwitch® system, which uses a unique sweat-wicking fabric to wick sweat away from the skin, keeping you warm with a brushed Armour Fleece® interior, UA Storm water repellent waterproofing, and ColdGear InfraRed®, developed in 2013, for thermal comfort even in extreme weather conditions.
The CoolSwitch® system allows for longer and more intense workouts thanks to its ability to maintain optimal body temperature. Armour Fleece® provides lightweight warmth, ideal for colder days, while UA Storm protects against rain and snow without sacrificing moisture-wicking capabilities. ColdGear InfraRed® is a technology that uses an inner shell to reflect body heat, providing additional warmth without adding weight.
Under Armour's revolutionary products and collections
With such developed technologies, Under Armour's signature products are successfully used by the most prominent athletes. The company offers specialized clothing collections designed for beginners and advanced athletes of various sports, such as basketball, soccer, running, weight training and many others.
In 2014, Under Armour expanded its offerings to include specialized athletic shoes with superior cushioning systems, such as HOVR®. HOVR® technology is designed to provide a “zero-gravity feel,” reducing impact and improving energy return during running. The shoes are acclaimed for their exceptional comfort and performance, making them an ideal choice for professionals and amateurs alike.
Under Armour's global success and new challenges
Under Armour is constantly evolving, expanding its offerings with new sporting goods and improving all the technological solutions used in them. The company invests in research and development to provide even higher levels of thermoregulation, water repellency, or windproof fabrics. In addition to this, Under Armour designers also develop new cuts, cuts and prints to satisfy even the most demanding users and wearers, offering extraordinary quality, durability and unique design.
The brand's products give exceptional comfort. Choosing Under Armour clothing for your workout, you will take care of the certainty of every movement and the efficiency of your exercise. At Sportano.co.uk you will find for yourself the highest quality sports shoes and functional workout clothing from the renowned brand Under Armour.