The origins of the Oakley brand date back to 1975, when the founder, Jim Jannard, designed an innovative shape of motocross handlebar grips that quickly conquered the market. Today, the brand specializes in the production of sporting goods, such as bicycle goggles and glasses, ski goggles, snowboard jackets, but also watches, grips and fasteners, as well as backpacks and boots.
Oakley brand products are made using state-of-the-art technologies, such as High Definition Optics® and Oakley Dual-Peripheral™, and are used by athletes in a variety of sports. Oakley's wide range includes professional cyclists as well as skiers and snowboarders. In 1980, the brand launched its first O-frame goggles, and just three years later had already developed specialized ski goggles that revolutionized the previous approach to their production.
Also important for shaping Oakley's reputation in the sports market was the victory of brand ambassador, cyclist Greg Lemond, in the Tour de France. Since then, Oakley has been constantly developing and offering newer models of glasses, as well as other innovative products for athletes. Today, the brand has also included in its range top-quality casual sunglasses models, which satisfy thousands of users with their quality and unique design.