ATOMIC

Atomic is a ski equipment company founded in 1955 that originated in Altenmarkt im Pongau, a town in the foothills of the Austrian Alps. The brand was founded by Alois Rohrmoser, who, with just four people on board, began producing about 50 pairs of skis a year. Thanks to the high quality of its products and its innovative approach, the company grew at a very fast pace, and within five years of its founding it increased its production output several times over.

In the 1980s, the ATOMIC brand began to expand into international markets, opening production halls in Eastern European countries such as Czechoslovakia and Bulgaria. This allowed the company to meet the growing demand for its products and strengthen its position in the global ski equipment market. Today, ATOMIC is part of the Amer Sports group, which also includes brands such as Salomon, Wilson and Suunto.

ATOMIC at first, in addition to producing skis, was also engaged in manufacturing sleds and wagon wheels. However, after a short time, it decided to abandon these items in favor of developing its ski range. Focusing on one field allowed the brand to specialize and innovate in the production of ski equipment. ATOMIC has launched many groundbreaking products, such as the first skis with a metal core and skis with a fiberglass shell. The company continually invests in research and development to provide skiers with the highest quality equipment, meeting their expectations in terms of performance, safety and comfort.

Today, the ATOMIC brand is one of the leading manufacturers in the winter sports industry, and its products are used by professional athletes from around the world. Among them are such stars as Benjamin Raich, Austrian alpine skier, two-time Olympic champion and World Cup winner, and Marcel Hirscher, one of the most successful alpine skiers in history, eight-time Crystal Ball winner. ATOMIC products are also used by Mikaela Shiffrin, American alpine skier, multiple world champion and Olympic medalist, and Sofia Goggia, Italian alpine skier, Olympic downhill champion. Among ski jumpers, ATOMIC equipment is chosen by Tom Hilde and Thomas Morgenstern, successful athletes in the sport.

The brand has been awarded as many as twelve renowned prizes at the Alpine Ski World Cup, and athletes using ATOMIC products have repeatedly won gold medals at the Winter Olympics and other prestigious sports competitions. This testifies to the trust and recognition among the ski elite and the unparalleled quality of ATOMIC equipment.

ATOMIC has been investing in technology and innovative solutions for years, so that products bearing its mark provide a guarantee of the highest quality workmanship and comfort. The company has introduced a number of advanced technologies that improve the performance of skis and ski boots. Such technologies include Ultra Power Woodcore, which is a premium wood core that provides excellent stability and dynamics while skiing, and Densolite Core, a lightweight high-density foam core that reduces the weight of the skis and makes them easier to maneuver. Titanium Powered technology involves reinforcing the ski's construction with layers of titanium for better stiffness and control, and Carbon Tank Mesh is a special carbon fiber mesh that increases the ski's strength and responsiveness. Firewall is a lateral reinforcement that absorbs shock and improves edge grip, while Full Sidewall means full sidewalls along the entire length of the ski for precise handling and improved energy transfer.

The ATOMIC brand has a leading series of skis that are popular with professionals and amateurs alike. Among them is the Vantage series, offering versatile all-mountain skis that combine lightness with power and versatility. The Backland series is designed for ski touring and off-piste enthusiasts, offering skiable skis. Maverick is a series of skis designed for skiers looking for versatility in a variety of snow conditions. Punx skis are ideal for freestyle, snowparks, halfpipes and aerial stunts. Bent Chetler is an iconic line of freeride skis, developed in collaboration with legendary skier Chris Benchetler, perfect for deep powder. The Redster series offers racing skis with superior precision and speed, dividing into smaller, specialized subcategories such as Fis-Slalom and Fis-Super G, designed for athletes competing in slalom and speed events.

ATOMIC is constantly striving to develop and improve its products, while placing great emphasis on sustainability and environmental responsibility. The company invests in eco-friendly materials and efficient manufacturing processes to reduce environmental footprints and promote sustainable skiing. As part of its environmental efforts, ATOMIC introduces renewable energy sources in its production facilities, reduces the use of raw materials through recycling and process optimization, uses non-toxic materials and eco-friendly adhesives in equipment production, and supports initiatives to protect the mountains and the environment.

The brand is also committed to promoting winter sports by supporting young talent and organizing ski training and events. ATOMIC works with instructors and ski schools to foster a passion for skiing among the next generation.

Through a combination of tradition, innovation and social commitment, ATOMIC remains one of the world's most respected ski equipment manufacturers. The company continues its mission to provide the highest quality products for winter sports enthusiasts, continually raising industry standards and inspiring skiers to discover new opportunities on the slopes around the world.