Nike

The history of the Nike brand dates back to 1964, when its originators, William Bowerman and Phil Knight, decided to start a business under the name Blue Ribbon Sports. In the beginning, the founders were mainly engaged in the distribution of Japanese footwear, but just five years after the startup, they abandoned the idea altogether and renamed the brand Nike, a reference to the goddess of victory. Since then, there has been great interest in the new manufacturer on the market, and athletes such as Ilie Năstase began using Nike products.

The founders focused on innovation and the quality of their products, which quickly brought them recognition in the sports world. However, the first successes were not easy. Blue Ribbon Sports, initially functioning as a shoe distributor for Japanese brand Onitsuka Tiger (now ASICS), changed its name to Nike in 1971, inspired by the Greek goddess of victory. This symbolic reference to victory proved prophetic, as Nike quickly began to find success on the international stage.

The 1970s and 1980s were the heyday of the technological solutions developed by the Nike brand. At that time, a groundbreaking model of footwear called Nike Waffle Trainer was created, which revolutionized the market thanks to a unique sole resembling a waffle structure. This innovative solution provided better grip and comfort, which attracted many athletes to the brand.
Another breakthrough was the introduction of gas cushions in the sole of the shoes, which ushered in the era of Air series models. In 1982, the first Nike Air Force shoes were developed, which quickly gained popularity not only among athletes, but also in street culture. Thecollaboration with renowned basketball player Michael Jordan, which began in 1985, brought the brand great success and resulted in the creation of the Nike Air Jordan footwear line. These shoes became iconic both on and off the court, and Michael Jordan himself became the face of the brand for many years.

In the 1990s, Nike began to conquer the streetwear market as well. The brand understood that athletic footwear could not only be functional, but also fashionable. The launch of new models that combined comfort, style and advanced technology attracted a wide range of consumers.

Environmental issues are not indifferent to Nike either. Because of this, a new eco-friendly collection Nike Considered was created. The collection was a response to growing consumer demand for more environmentally friendly products. Nike Considered included shoes made from recycled materials and using manufacturing processes that minimize environmental impact.
Today, the Nike brand is one of the largest manufacturers of athletic footwear, workout apparel, swimwear and other functional workout accessories. The brand continues its mission to provide quality and innovative products that are dedicated to both beginners and advanced athletes, as well as all those who focus on comfort and unique style. Nike is also involved in numerous social and sports initiatives, supporting young athletes and promoting active lifestyles.

Nike, through its actions, shows that sports is not only about competition, but also about caring for health, the environment and the community. The brand is constantly working on innovations that can improve the quality of life for people around the world, regardless of their age or level of athletic ability. The pursuit of excellence and constant search for new solutions are the qualities that define Nike and have kept it a market leader for decades.