ASICS

The origins of the Japanese brand ASICS date back to 1949, when its founder Kihachiro Onitsuka, driven by the idea of promoting sportsmanship among young people, decided to start producing basketball shoes. The brand's first breakthrough product was a shoe with a specialized sole resembling the suckers of an octopus. These shoes featured excellent cushioning and provided exceptional grip and stability, which was revolutionary at the time.

Success came quickly when, in 1951, the winner of the Boston Marathon crossed the finish line precisely in Onitsuka shoes. This event contributed significantly to the brand's popularity. In the 1960s, the company began distributing its products to overseas markets, including the United States, where they became very popular.

ASICS focuses on developing proprietary technological systems, which it consistently applies to all its products. In the 1980s, the brand's Development and Research Center was established, where, among other things, pioneering models of sports shoes dedicated to women were developed, as well as ASICS Gel technology. Gel technology involves the use of gel insoles in shoes, which significantly improve cushioning and comfort during physical activity.

ASICS Gel technology has become the foundation of many shoe models, offering excellent support and joint protection. The ASICS brand's Development and Research Center is constantly working on innovations, launching more breakthrough technologies, such as FlyteFoam, which provides lightness and responsiveness, and DUOMAX, which supports the stability of the foot while running.

Today, the wide range of ASICS brand products includes specialized footwear models for runners, basketball players, volleyball players, tennis players and players of other team and individual sports. ASICS also offers sports apparel, including shirts, pants, sweatshirts and accessories, which are designed for maximum comfort and functionality.

The brand is constantly introducing new collections to meet the needs of different groups of athletes. ASICS GT-2000 and ASICS Nimbus are some of the most popular running shoe models, prized for their durability, support and excellent cushioning. Collections such as ASICS Court offer professional shoes for tennis players, providing excellent grip and stability on the courts.

ASICS is a company with tradition, which has grown significantly throughout its history and has become one of the largest manufacturers of sports accessories around the world. The brand constantly invests in research and development to provide athletes with the highest quality products. The ASICS philosophy, based on the Latin saying “Anima Sana In Corpore Sano” (in a healthy body a healthy spirit), reflects the company's commitment to promoting a healthy and active lifestyle.

ASICS is also involved in a variety of social and environmental initiatives. The company promotes responsible manufacturing practices, striving for sustainability and minimizing environmental impact. ASICS cooperates with sports organizations around the world, supporting the development of sports and physical activity at various levels.

The ASICS brand has gained recognition not only among professional athletes, but also in sports culture around the world. ASICS products are chosen by professionals, amateurs and healthy lifestyle enthusiasts who value quality, innovation and comfort. ASICS sponsors numerous sporting events, marathons and collaborates with prominent athletes, which further strengthens its position in the global market.