New Balance

New Balance is a popular brand that manufactures sports shoes, clothing and accessories. Users appreciate its versatility, as the products are multifunctional - suitable for both training and everyday styling. The history of the brand dates back to 1906, when William J. Riley founded the company in Boston with the idea of making workers who wore uncomfortable shoes more comfortable. The man came up with the innovative shoe insoles based on observations of his hens, which can maintain their balance with three claws. This discovery led to the design of shoe insoles based on the shape of a triangle to provide three points of support to increase walking comfort and a sense of balance.

In the 1930s, Riley's partner became Arthur Hall, with whom he developed shoe inserts that conform to the shape of the wearer's foot. In 1938, New Balance produced the first running shoes for a local sports club, and since then the brand has focused on improving the technologies used in shoes to maximize the comfort and efficiency of runners. In the following years, new people became involved in running the New Balance brand, and after the founder's death in 1956, the company changed its name to New Balance Orthopedic Laboratory to emphasize the impact of science on the innovative solutions used in running shoes.

After the company's change of ownership in 1972, New Balance continues to evolve, developing new technologies to provide athletes with the best performance, lightness and cushioning for the foot. One of the key moments in the brand's history was the introduction of the New Balance 320 model in 1976, which gained great recognition for its innovative features and comfort. The introduction of ENCAP technology, which consists of cushioning foam surrounded by durable polyurethane, provided the shoe with excellent stability and comfort, making it a popular choice among runners.

In the following years, New Balance introduced other innovative technologies, such as ABZORB, a shock-absorbing material that increases comfort and reduces the risk of injury. N-Durance technology, used in the soles, increases the durability of the shoes, making the brand's products not only comfortable, but also long-lasting. Thanks to such solutions, New Balance has become a brand valued not only by professional athletes, but also by amateurs and people who are physically active every day.

New Balance enjoys more than a century of history and an impeccable reputation among users. Over the years, the brand has produced better and better running shoes, including outdoor running shoes and asphalt running shoes, and over time, footwear tailored for other sports, such as training shoes. As the brand grew, it began to expand its offerings to include apparel and accessories that allow for a quality and efficient workout, while staying in line with trends.
The New Balance brand has gained global recognition, partnering with many well-known athletes and sports organizations. Sponsorship of marathon running and cooperation with sports teams around the world have contributed to the brand's growing prestige. New Balance products have become a symbol of quality and innovation, and the brand consistently strives to create footwear and apparel that meet the expectations of even the most demanding customers.
Today, New Balance is one of the leaders in the sports market, offering a wide range of products that are valued for their quality, comfort and durability. Thanks to its constant pursuit of excellence and innovation, New Balance continues to win new customers and maintains the loyalty of those who appreciate high quality and functionality.
New Balance is not only a brand, but also a symbol of continuous development and the pursuit of perfection. With its history, innovative technologies and global reach, New Balance remains one of the world's most respected manufacturers of athletic footwear and apparel. The brand demonstrates that through passion, determination and commitment to quality, success can be achieved on an international scale.

At Sportano.com, you can find footwear, running apparel, workout accessories such as New Balance branded gym bags that are perfect for your favorite physical activity.