The origins of the HEAD brand: innovation in skiing
HEAD is a world leader in the production of sports equipment, especially for tennis and winter sports such as snowboarding and skiing. The brand's origins date back to 1947, when its founder, Howard Head, an American aeronautical engineer, begins work on the design of the first metal skis. Previous ski models were mostly made of wood, so Howard's invention was truly groundbreaking.
In 1950, the decision is made to officially form a new brand, which will be called HEAD Ski Company. Since then, the brand has become a permanent fixture on the ski market, popularized alpine skiing in America, and over the years has built a strong position, constantly setting innovative trends. In the 1960s, HEAD introduced skis using new composite materials, which helped improve performance and control while skiing.
HEAD revolutionizes the tennis world
In 1968, the HEAD brand also begins to revolutionize the racquet sports market and develops the first aluminum tennis racquet. In time, the company's products begin to be used by athletes such as Arthur Ashe, who already in 1975 wins the Wimbledon Grand Slam tournament using a HEAD racket. In the late 1990s, the brand also develops a tennis racquet made of titanium and graphite, and later introduces the first innovative and computerized HEAD Intelligence racquet, which excels in vibration dampening and minimizes the risk of injury.
HEAD continued to innovate, introducing technologies such as Liquidmetal, MicroGel and Graphene, which have significantly impacted the performance and control of tennis racquets. As a result, the brand's products are used by the world's top tennis players such as Novak Djokovic, Andy Murray, Maria Sharapova and Alexander Zverev.
HEAD as a global leader in sports equipment manufacturing
Today, HEAD is a leading manufacturer of specialized equipment, accessories and apparel for both on-court play and winter activities on the slopes. The company also has brands such as Penn (tennis balls), Tyrolia (ski bindings) and Mares (diving equipment) in its portfolio. HEAD offers a wide range of products for various sports, tailored to the needs of both advanced athletes and beginner activity enthusiasts who need quality and safe equipment.
The company constantly invests in research and development to provide products of the highest quality and using the latest technology. HEAD is known for innovating and paying attention to every detail, which contributes to the success of athletes using their equipment.
HEAD and commitment to sports development
HEAD is committed not only to producing equipment, but also to promoting sports around the world. The brand is a sponsor of many athletes and a partner of numerous sporting events. HEAD supports young talent through development programs and initiatives to popularize physical activity.
Through a combination of passion, innovation and experience, HEAD remains one of the world's most respected sports equipment manufacturers. The brand continues its mission to provide the highest quality products for sports enthusiasts, continually raising industry standards and inspiring the next generation of athletes.