PUMA

The origins of the PUMA brand can be traced back to the 1920s, when two brothers, Rudolf and Adolf Dassler, who had previously run a shoe factory together, which was already well known in the sports world at the time, had a split and decided to go their separate ways, founding their own shoe companies. Adolf is the father of adidas, and Rudolf of the PUMA brand, which was born exactly on October 1, 1948.

Starting his business, Rudolf Dassler invested in quality and innovation, which quickly brought the PUMA brand to fame. The first model of soccer footwear, the PUMA Atom, gained recognition among athletes, including players of the German national team. PUMA gained a reputation for its commitment to improving athletic footwear technology, enabling athletes to perform better.

Fast forward from its inception, the company is gaining notoriety with the first model of PUMA Atom soccer shoes, later refined for the German national team players. Within just a few years, world records are broken in shoes from PUMA (in the 100-meter run by Heinz Fütterer) and Olympic medals won - gold by Armin Hary, Abebe Bikil, Gaston Roelants and Mary Rand. What's more, in 1970, the famous soccer player Pelé wins the World Cup title in PUMA King's plugs.

During this time, PUMA also expands its product line to include sports apparel, and later in 1985 develops the world's first footwear model with the modern Running System cushioning system, which combines multiple layers of material to provide support and stability to the wearer's every movement. Innovation in sports footwear design has made the PUMA brand one of the leaders in the industry, attracting both professional athletes and amateur sportsmen.

PUMA is the first sports brand to enter into a collaboration with well-known designer Jil Sander, with whom they jointly develop PUMA lifestyle sneakers for different users. This collaboration started a trend in which sports brands began to collaborate with fashion designers, creating products that combine sports functionality with fashionable design.
Over the years, the brand has continued to evolve and develop cutting-edge technology applied to both footwear and apparel for various sports. PUMA has pioneered innovations such as CELL technology, which provides advanced cushioning, and IGNITE, which increases running efficiency.

Today, the PUMA brand's wide range includes products dedicated to soccer players, runners, tennis players and even golfers. The brand is constantly expanding its portfolio, introducing new collections and product lines that respond to changing market needs.

Today, the PUMA brand is synonymous with quality, innovation and style. The company not only continues its commitment to the development of sports technology, but also undertakes numerous sustainability measures. PUMA incorporates recycled materials into its collections and uses technologies that reduce water and energy consumption in the manufacturing process, which is key in the fight against climate change.
PUMA is also involved in various social initiatives, supporting young athletes and promoting physical activity around the world. The company collaborates with nonprofit organizations and participates in social campaigns that aim to improve the quality of life and develop sports talent in various communities.
PUMA is a brand that has stood the test of time and remains an inspiration for generations of athletes. Its footwear and products stand for excellence, innovation and authenticity. Through constant innovation and the pursuit of excellence, PUMA remains one of the most recognized and respected brands in the world.

At the Sportano.co.uk online sports store, you can find the best PUMA products whether you are a beginner or an advanced athlete.