Shock Absorber, the leader in sports bra innovation, unveils its latest development, the InfinitY Power Bra. It is a revolutionary product that offers ultimate bust control with 100% freedom of movement. Based on customer feedback, the brand created an innovative support system. The result is an 80% reduction in shock, as shown in tests conducted by the University of Portsmouth.
Another breakthrough is the Ultimate Fly Bra, which uses patented Cross Control technology that combines laser cutting, bonding and molding to offer a high level of support with total comfort. The bra is so lightweight and supportive that you can forget you're wearing it, allowing you to focus entirely on athletic performance.
The Shock Absorber brand has continually contributed to the development of breast health research. In 2005, a study it commissioned at the University of Portsmouth tracked the 3D movement of breasts using infrared cameras, providing key insights into the importance of sports bra support during exercise. All new models are being tested at the University of Portsmouth to measure their effectiveness in reducing bust movement.
Shock Absorber, since its launch in 1995 with the backing of sports legend Sally Gunnell, has continually developed a collection of sports bras. They cater to different levels of impact, offering a wide range of styles and cup sizes up to G size. It's not just a brand, it's a revolution in support for female athletes.