The use of strong and damage-resistant rubber in the construction of sportswear and footwear, which provides high durability and improves their lifespan.

A specialised ventilation system that is responsible for wicking moisture to the outside and providing excellent thermal insulation.

A system developed by the Joma brand that is based on the use of a special foam in the midsole of the running shoe. This foam allows the cushioning to adapt to the natural movement of the feet. It provides high energy return, lightness and durability. Thanks to its properties, it translates into less foot fatigue and better running efficiency.

Technology from the JOMA brand that is responsible for the optimal fit of the shoe upper to the foot. It is based on synthetic inserts made of heat-sealed rubber, without seams for maximised comfort, lightness and performance.