PROSTO

PROSTO is a Polish company operating since 2000 in Warsaw, founded by Wojciech “Sokol” Sosnowski. Initially it functioned as a music label associated with the hip-hop trend. From the very beginning, PROSTO aimed to promote domestic hip-hop music and support local artists. The label soon became a key player in the Polish music scene, releasing albums by many well-known artists.

In 2003, the company expanded into apparel production, which proved to be a hit. The popularity of hip-hop music and related culture transferred to the fashion market, and PROSTO products quickly gained recognition. The brand assumed limited liability company status in 2005, developing two main brands: Prosto Label and Prosto Wear. With its commitment to hip-hop culture and high-quality products, PROSTO has become one of the most important players in the Polish clothing market.

Prosto Wear is a clothing brand that includes two lines: Prosto and Prosto Classic. The Prosto line offers products with a more modern and exclusive character, often featuring unique designs and innovative materials. The Prosto Classic line, on the other hand, is characterized by a simpler design, reminiscent of streetwear classics, making it more accessible and versatile.
Prosto Wear offers a variety of products such as T-shirts, caps, pants, underwear, jackets and accessories. The brand is known for its high-quality clothing that combines modern design with elements of hip-hop culture. The products not only reflect the spirit of the subculture, but also respond to the needs of modern consumers who appreciate originality and quality in fashion.

Prosto Wear collaborates with many well-known artists and designers, which allows it to regularly introduce new collections and keep its offerings fresh. The brand is also active in promoting its products through social media, which allows it to reach a wide audience.

Prosto Wear's distribution network includes an online store and more than 200 stationary outlets, demonstrating the brand's strong position in the market. The online store offers a full range of products, allowing customers to shop from anywhere in the world. Thanks to an extensive distribution network, PROSTO products are easily accessible, which contributes to their growing popularity.

PROSTO products are recognized not only among fans of hip-hop music, but also among people who appreciate originality and quality in fashion. The brand regularly participates in fashion fairs and industry events, which allows it to promote its products and build relationships with customers and business partners.

PROSTO is a rapidly growing Polish brand that effectively combines the world of music and fashion. Offering both music and apparel products, PROSTO has gained recognition in both the Polish and international markets, becoming synonymous with modernity, quality and connection with hip-hop culture. The brand is active in promoting musical events, sponsoring concerts, festivals and supporting young artists.
Wojciech “Sokol” Sosnowski, the company's founder, is an icon of the Polish hip-hop scene and his involvement with the brand is of great importance for its authenticity and image. Sokol is not only the face of PROSTO, but also actively participates in the creation of new collections and projects, which allows the brand to maintain its close connection to its roots.

Thanks to his unique vision and commitment, PROSTO has become one of the most recognizable and respected brands in Poland. The brand is constantly evolving, introducing innovative products and expanding its offer, which allows it to meet the needs of even the most demanding customers. PROSTO is more than a brand - it is a way of life that combines passion for music and fashion into one.