Established in 1976, the Swiss brand Assos specializes in the production of professional cycling equipment, accessories and clothing. The company became famous with its first product, which was an innovative bicycle with an aerodynamic frame made using carbon fiber. This event, however, only motivated Assos to continue its work and positioned the company among the leading manufacturers in the sports market. Soon after presenting its first invention to the world, the brand also began designing technical cycling apparel using modern materials, for which it is still widely known today.
Throughout its history, the brand continued to grow, and began to distribute its products to many foreign markets, where it also achieved global success. A breakthrough for the development of the company was 1982, when the most renowned athletes at the world championships used equipment and clothing signed with the Assos brand.
The brand's wide range of products includes only those that have passed a number of validation tests, so they show the highest level of workmanship and incredible quality. The brand's team's goal in designing cycling shorts, cycling jerseys, jackets and other cycling products is to create technologically innovative sportswear that is ideal for even the most demanding cyclists. Because of this, the brand uses such cutting-edge systems as ZeroPressure Waist, X-Frame, UltraLight Leg Grippers, 3D Waffle and KukuPenthouse in its products.